Wednesday

What is your Social Strategy?

Looking to break into a social media career? Here’s pretty much everything you need to know about the job and the people who do it every day. Nearly 80% of corporations use social media, so there’s plenty of opportunity for aspiring strategists — especially as the other 20% get on board.


Step 1: Get a Twitter account — 100% of social media managers represented in the survey have one, and you have to know the lay of the land if you’re going to innovate and build a brand on said land.

Step 2: Be ready to wear many hats. When it comes to social media, there’s a lot to tackle, including crafting actual posts, analyzing metrics, training and managing a team, spearheading campaigns, working with agencies and managing a budget.

Want to know if you’re cut out for it? In the infographic "gist" above, you’ll see the personality traits, education, career paths and responsibilities of today’s successful social media strategists. Statistics were pulled from LinkedIn data, job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter Group.

Enjoy, alright?


Thursday

Contract Workers are happier than Permanent Workers?

Permanent employees often argue that contract work would be too stressful, given the lack of long-term career stability. However, a survey of contract workers suggests that being on a contract doesn’t mean not enjoying your job.




Of the 2011 data, based on a survey of 375 workers and conducted by Monash University researcher Dr Tui McKeown, the page that jumped out at me discussed wellbeing. Here are the key statements that were offered and the main responses, all of which suggest that independent contractors are getting a lot of pleasure out of their careers:
  • At my work, I am bursting with energy. 29% said this happened “often” and 38% said “very often”.
  • At my job, I feel strong and vigorous. Similar numbers: 28% went for often and 37% for very often.
  • I am enthusiastic about my job. Again, the same pattern: 23% said often and 39% very often (and 22% went for “always”).
  • My job inspires me. 14% plumped for always, 29% for very often and 26% for often.
  • When I get up in the morning, I feel like going to work. The most common choice was very often, picked by 33%.
  • I feel happy when I am working intensively. 38% went for very often, and 27% for always.
  • I am proud of the work that I do. Similar numbers again: 34% said always and 38% said very often.

Light Cycle from Tron movie

The original Lightcycle runs on a 996 cc Suzuki 4-stroke engine


Is there a strong market for electric bikes? There would be a bigger share, if they looked like this...


All-Electric Lightcycle (Screenshot from Parker Brothers video)