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Tuesday

The Next Amazon...


Let's examine the Mission Statements of both Amazon and Wal-mart, using marketing management ideas - specifically insights on strategies, goals, technology, sourcing, and orientation. Amazon is Market-Oriented

The world’s fourth largest marketing platform is currently Amazon.com (Markman, 2017). Their Mission Statement is

“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,”
which clearly outlines their valuable purpose for customers and a forward-looking strategy to achieve a goal of low pricing.
Amazon is likely market-oriented, rather than product-, production-, or futuristically oriented.  Product-orientation implies that Amazon mainly creates products itself, which it does not (Business Case Studies, 2019).  Mainly, Amazon offers a multitude of products for sale, sourced through a multitude of vendors; there are a relatively small quantity of products made by Amazon itself (Amazon Branded), sold as substitutes for other vendors’ products, when their inventories are empty, fake, or problematic (Edelman, 2019).
Amazon Branded products are usually at a higher price than other vendors that sell through Amazon, so Amazon is unlikely to be production-oriented (Quain, 2018).  Likewise, despite the inclusion of the forward-looking words “...endeavors to offer…” in their Mission Statement, Amazon’s mission statement is not futuristic, since it accurately describes Amazon today.As implied in Amazon’s Mission Statement, Amazon is strongly market-oriented to “...be Earth’s most customer-centric company...discover anything they might want [at] the lowest possible prices.” Amazon organizes its activities, products, and services around its customers wants and needs (Business Case Studies, 2019), with over 600 million products (Johnson, 2018).
Opinion: Update Wal-Mart’s Mission Statement to Compete with Amazon
Wal-Mart’s Mission Statement has been reviewed and updated over the years; previously, it was “We deliver low prices, every day;”  currently, Wal-Mart’s Mission Statement is “to save people money so they can live better.” Because of internal and external factors relevant to marketing, now may be the best time to review and update Wal-Mart’s Mission Statement, based on my personal experiences.
From our shopping experiences with Wal-Mart, most people buy almost exactly the same products from a local retail location, every week.  Wal-Mart has done little to capitalize on my shopping habits, other than keeping it’s doors open late into the night.
Wal-Mart has sufficient internal qualities to rival that of Amazon, and that Wal-Mart can take advantage of external qualities, given today’s popularity of one-to-one marketing.  Wal-Mart’s goal of “saving money” is a good one, but needs to be updated similar to what they had used previously as a Mission Statement. Perhaps something along the lines of
“We deliver what you need to live better, every day at low prices!”
Mostly Strengths and Few Weaknesses - Internally, Wal-Mart already has the technology and processes to surpass Amazon: online ordering, telephone ordering, delivery to my home, and pick-up from any of their local retail locations; if consumers can't wait for a scheduled delivery, they can simply walk-in and buy from any of their locations.  Wal-Mart ought to utilize their advantage of the worldwide ‘big data’ that they have, and push buying recommendations to consumers, so that we can have our usual purchases delivered regularly. In doing so, they can offer supplemental products that consumers might not know they wanted, but do want... like Amazon does (Wills, 2018).  Though Wal-Mart has lower profit margins than other vendors, this can be overcome by increasing sales volume through 'recommendations' mitigated by their 'big data.'
Opportunities and Threats - With the popularity of home delivery services, Wal-Mart can capitalize on a few aspects: products can be marketed and delivered to remote locations; more hiring can be done to expedite analytics and deliveries; and overall product quality can improve by more accurately eliminating under-performing products, while pushing recommended products (Smithson, 2019).
Unfortunately, because consumers and retailers have already realized that Wal-Mart could become the next Amazon, other retailers have started heavy competitions in the retail/big data/delivery space, according to Investopedia (Segal, 2020).
Summary - Wal-Mart needs to invest more in people and technology to recommend products and “deliver what we need to live better, every day, at low prices,” as soon as possible to win against its competitors.  Updating its Mission Statement will increase its sales volume, profitability, and a loyal base of customers.
REFERENCES
Markman, J. (2017). The Amazon Era: No Profits, No Problem. Forbes. Retrieved from https://www.forbes.com/sites/jonmarkman/2017/05/23/the-amazon-era-no-profits-no-problem/#251a7eed437a 
Business Case Studies, (2019). Market-and-product-orientation. Retrieved from https://businesscasestudies.co.uk/market-and-product-orientation/
Edelman, G. (2019). Amazon Doesn’t Favor Its Own Brands—Except When It Does. Wired. Retrieved from https://www.wired.com/story/amazon-gating-private-labels-antitrust/
Segal, T. (2020). Who Are Amazon's (AMZN) Main Competitors? Company Profiles. Retrieved from https://www.investopedia.com/ask/answers/120314/
who-are-amazons-amzn-main-competitors.asp
Smithson, N. (2019). Walmart SWOT Analysis & Recommendations. Panmore Institute. Retrieved from http://panmore.com/walmart-swot-analysis-recommendations-case-study
Wills, J. (2018). 7 Ways Amazon Uses Big Data to Stalk You (AMZN). Cybersecurity. Retrieved from https://www.investopedia.com/articles/insights/
090716/7-ways-amazon-uses-big-data-stalk-you-amzn.asp
Quain, S. (2018). Difference Between Product Orientation and Production Orientation. Houston Chronicle. Retrieved from https://smallbusiness.chron.com/difference-between-product-orientation-production-orientation-16004.html



thanks from ifranks

Sunday

Gossip, Rumors, and Lies

Originally published 
https://randsinrepose.com/archives/gossip-rumors-and-lies/


meetings are a symptom, not the cure

Gossip, Rumors, and Lies


Everyone is just… sitting there.
Six of you. All managers who report up to Evan, your boss, who decided two weeks ago that “it’s probably a good idea for this leadership team to get together on a regular basis and talk about what is up.” He dropped an agenda-less, sixty-minute recurring meeting on everyone’s calendar and that meeting is now.
Six of you. You know these humans. You work closely with two of them every single day. You’ve had occasional projects of significance with two others. The last two are friendly first names.
Evan kicks off the meeting repeating exactly what he told each of you face-to-face and in the meeting invite. It’s probably a good idea for this leadership team to get together blah blah blah. He finishes his bland opener and everyone is just… sitting there. Saying nothing.
Welcome to your first staff meeting.
An Unacceptable Amount of Crap
I’m solidly on the record as 1:1s being the most important meeting of the week. A very close second is the staff meeting. I find that 1:1s beat staff meetings in two important categories: trust building and quality of signal. But, there are ongoing compounding benefits to a regular well-run staff meeting. Team building, efficient information dissemination, and healthy debate are three I can think of off the top of my head. There are more.
Definitions first. I define a staff meeting as “the correct collection of leadership gathered together to represent a team, product, company, or problem.” Lot of words. A simpler and perhaps more immediately applicable version is, “a meeting of your direct reports.”
Great! You have directs which means you should have a staff meeting, right?
Maybe.
The decision to start your first staff meeting requires judgement. Ask yourself the following questions:
  • How many direct reports? 2? Yeah, no staff meeting necessary. 3 or more? Keep reading.
  • How many of your directs spend time working together? If it’s more than half, consider a staff meeting
  • Do your directs have direct reports? You needed a staff meeting awhile ago.
  • How much has your team grown in the last six months? A lot? Have a staff meeting.
  • How much of the crap that you’ve dealt with in the last month smells like it could have been resolved if people on your team were just talking with each other? If the amount of crap is unacceptable to you, have a staff meeting.
  • Did something recently organizationally explode? Have a staff meeting.
A Well-Intentioned Hatred of Meetings
A new staff meeting is understandably a pretty quiet affair. It’s a delightful combination of unfamiliarity combined with a well-intentioned hatred of meetings. In our hypothetical example above, Evan set horrible initial meeting tone because he committed the worst meeting sin: no agenda.
Here’s an initial agenda:
  • The Minimal Metrics Story
  • Rolling Team-sourced Topics
  • Gossip, Rumors, and Lies
Before I dive into these agenda topics, let’s talk about two essential meeting roles. 95% percent of the activity in a well-run staff meeting is healthy conversation and debate. Keyword: “healthy.” It’s a clear signal that a staff meeting is working when attendees jump into conversations and drive those conversations in unexpected directions. It’s a clear sign that no one is curating those conversations when those unexpected directions are not revealing insight or value.
The Meeting Runner has two jobs: set the agenda and manage the flow. We’ll talk agenda shortly, so let’s first talk about managing flow. The Meeting Runner is responsible for making the following call throughout the meeting: When is this particular conversational thread no longer creating enough value? It’s a nuanced job, but without this human curating the conversation, a staff meeting can turn into directionless heated vent session. Fortunately, as we’ll learn shortly, the Meeting Runner has an essential driving force at their disposal – the agenda.
The role of Meeting Runner is traditionally the human who called the meeting. It’s usually the he or she accountable for the team, which allegedly gives them the context to run the meeting efficiently. Usually.
The second role is Meeting Historian. This non-obvious role is not required in the first few get-to-know-you meetings, but is essential long term. Their job: capture the narrative of the meeting. We’re not looking for every single word, we’re looking for major themes and points that are discussed. Action items, relevant thoughts, jokes, it’s all captured by the Meeting Historian.
Two guidelines for Meeting Historian. First, it can’t be the Meeting Runner because this human has their hands full keeping this meeting pointed in the right direction. Second, the Meeting Historian is not responsible for editorial or curation. Their job is to capture everything. This seems like a no-brainer until you understand that your next job is to send these notes to the entire company.
Wait. What?
Humans have complicated relationships with meetings. If they’re in the meeting and it’s not meeting their expectations, they’re mad. If they’re not invited to a meeting where they believe they should be present, they’re mad. Combine this slippery situation with that fact that meeting efficiency devolves as a function of the number of humans greater than seven and you’ve got a maddening set of complicated constraints. The simple but perhaps controversial practice I’d recommend is that every single meeting have a Meeting Historian and the work of that Historian is broadcast to the whole company.
If you’re a frequent meeting denizen and the hair on the back of your neck stands up when you imagine the notes of your meeting being shared with the whole of your company, my question is, “What are you talking about in that meeting that can’t be shared?” Of course, the Meeting Runner will remove confidential information about individuals as well as other clearly confidential company information before sending. If that doesn’t calm you down, I’m still curious what you think is being said in this meeting that can’t be shared with your team?
Meetings create power structures. Intentionally or not, they become a measure of status. Are you in that meeting? No? Well, I am. If you found sound reason to have a staff meeting in my list above, I’m not worried about the first three month of this meeting’s existence. It’s year two when that good reason may have vanished and now you have this formerly important meeting purely out of habit.
The rule is: in the absence of information, humans fill the gap with the worse possible version of the truth. Two years into your meeting when you’re not sharing the notes, the humans not in the meeting tell the most interesting and untrue stories about what happens in your meeting. I guarantee it. This isn’t out of spite. They aren’t being malicious. They just don’t know what is going on, so they’re going to tell their version of the story.
Share your notes. Every time. The act of doing so will force you to ask the following question before you share them “Is what we are doing here valuable?”
A Three Point Agenda
The Minimal Metrics Story is the list of essential metrics this group must review on a regularly basis and I recommend leading with them because they frame the whole meeting. Not knowing precisely why you chose this precise time and situation to start a staff meeting makes it tricky to recommend what type of metrics you need to review.
What are the key metrics this group is responsible for? Revenue? Application performance? Security incidents? Number of critical bugs filed? The list is endless and it’s ok if your first meetings don’t have these defined. But after a month, if these haven’t shown up, I’m wondering why you pulled this group together? What problem are you trying to solve? I’m not saying you demonstrated poor judgement by calling the meeting, but if a concrete set of measurable things hasn’t shown up, why is the group meeting on a regular basis?
You’ll know you’ve found a good initial set of metrics when they tell a story and leave you with questions. Total billings in the last week were X millions. Recurring revenue added was Y thousands. Last week they were X and Y? That’s a big change. What do we think happened? The questions and the debate that surround the story both align the room and frame the rest of the conversation. There will be weeks where the metrics story is, “Tracking. Nothing to discuss,” but if it’s been three months and that’s the only story, you’ve either got the wrong metrics or the good reason to have this meeting has passed.
A Rolling Team Sourced Agenda is the heart of your meeting. For the first iteration of this meeting, you’ll need to build the agenda yourself. This shouldn’t be hard because there are pressing reasons for these humans to be together. Once, twice, or perhaps three times you can set the agenda for the meeting to address that pressing reason, but at end of the first meeting you say, “Here’s a document I’ve shared with everyone, please add any agenda topics for next time.”
They won’t.
The social fabric and the sense of team that you are building with this meeting will take time to form and you’ll need to be more involved in both building the agenda and moving the narrative along for the first handful of meetings. You’re looking for two important developments over the course of the first three meetings:
1) Unexpectedly useful conversational detours. You’re going to do a lot of talking in the first few meetings because you’re the leader, you’ve identified some problem, and you’re attempting to solve it. Good job, but very quickly you need to stop talking. Introvert leaders of the world will have no problem with this advice. Extrovert leaders. Listen to me. It’s not your meeting, it’s their meeting. You need everyone in the room to bring their experience, their questions, their curiosity, and their drive to the table and they each need to feel comfortable sharing these thoughts. If you don’t stop talking, they won’t start.
2) A similar positive health sign is the arrival of unsolicited agenda items by the rest of the room. I’m not talking about the ones you ask for, I’m talking about the agenda items that just appear. These random new additions are emerging proof that the rest of the room is beginning to see that this is a meeting where work is done.
Staff meetings are an hour. It feels like a lot of time, but when this meeting is working you’ll effortlessly fill the time.
It’s a rolling agenda because the steady healthy state for this meeting is that you never get through the agenda – there are too many topics to discuss.
Gossip, Rumors, and Lies is the final permanent agenda item. With the last five to ten minutes of your meeting, you’re carving off time for communication error correction. I’ll explain.
The reason you’re having this meeting is because of a seismic shift. Your team suddenly grew, your company changed direction, major responsibility shifted, or maybe a reorganization occurred. The knee-jerk move when a shift occurs is to call all the relevant parties into the room and ask, “WTF?” This feels good. People talk and explain their feelings regarding the shift. Information is shared, we nod, and feel aligned, but other than the therapy, we didn’t solve whatever problem existed that precipitated the need for this meeting. Meetings are a symptom of a disease, they are not the cure.
The metrics framing and rolling agenda should give you an actionable narrative. They should give you the opportunity for the airing and discussion of grievances. They should create a set of follow-up work that is far more likely the cure. However, you should still be asking, “WTF?”
This final section of your staff meeting is a safe place for all participants to raise any issue, to ask any random question, or to confirm any hallway or Slack chatter. Chances are, whatever seismic event caused this meeting to occur is still being organizationally digested and often the stories being told are absurd. Gossip, Rumors, and Lies is time to get that important absurdity out in the open, so you can begin to construct a healthy response.
Meetings are a Symptom, Not the Cure
High on my list of professional pet peeves is the emergence of corrosive politics within a company. Politics are a natural development in a large group of humans working together. Corrosive politics give me rage: taking credit for other’s ideas, hoarding information, or not allowing the best idea to win. The list goes on and on and when I discover this type of politics where I work there is rage, so I’ve spent a good portion of my career understanding the root causes.
Seismic shifts within your company or team create change, and humans attempting to get work done consistently, of high quality, and at velocity don’t like change. It harshes their productivity buzz. The intensity of their response to change is a function of their discomfort and that discomfort increases exponentially the longer their discomfort remains unresolved.
The reason meetings have evolved as an acceptable first response is because they do address one key issue: they give the team an opportunity to discuss their perceptions of the change. This feels good. The reason meetings are often hated is because while talking feels good, it’s not true progress.
If you’ve called the meeting for the right reason, if you’ve discovered story-filled metrics, if you build a compelling team-sourced agenda, if you give everyone time to discuss the absurd, and if you share the insights from this meeting with everyone, you’ve given the team a chance to collectively resolve the core issue. The sharing of this work will decrease miscommunication, it can help inoculate against politics, and it will create unexpected serendipity.
No one is going to just sit there when they understand the problems at hand, they trust they can be heard, and they can count on resolution.

Saturday

Cheers to all of our volunteers + 100,000 Blessings!


Thanks to everyone that participated in our fundraising event on Thursday and Friday.

Together, we raised over $100,000.00 to benefit Calgary education initiatives. Way to go - blessings and thank ye!

#generosity

Friday

Make meetings work for you with these two tactics.

From https://www.inc.com/nick-hobson/how-emotionally-intelligent-people-run-meetings.html


By Nick HobsonBehavioral scientist@NickMHobson

How Emotionally Intelligent People Run Meetings
For many founders, meetings are the ultimate time-waster. More than ever, meetings are being forced down people's throats. It's OK. You can say it: They're a royal pain.
Personal gripes aside, research has shown that meetings have increased in both length and frequency over the past 50 years. In the '60s and '70s, leaders spent roughly 10 hours a week in meetings; now it's upwards of 25. Meetings for meeting's sake happen all too frequently. It's begun to impinge on individual productivity and, as a result, negatively influence large-scale company success.
Busy entrepreneurs simply can't afford wasted time; nor can their startup's bottom line. This is evident to the best performers. They schedule their days and weeks to get the most out of meetings and optimize their behavior. And in building these systems, they leverage what's called "smart emotional design." 
That is, they plan, schedule, and run meetings knowing how human emotions work. They meet with emotional intelligence.
Here are the two best habits people high in emotional intelligence use when optimizing for meetings in their day.

1. They set the meeting location wisely.

The first thing to realize is that the conversation during meetings happens long before you actually meet and begin talking. Most people don't know this. Doing so requires a bit of foresight in planning, but the effort pays dividends down the road in terms of getting the most out of the meetings.
Consider that busy founders are always running off to external meetings to pursue potential business partnerships. Those high in emotional intelligence choose the location of these meetings wisely. They have in mind a few key spots they can suggest for an in-person gathering.
Choosing a more stimulating environment works wonders. Here are just three easy examples:
  1. A unique and trendy coffee shop over your standard Starbucks
  2. A room with an outside view of some greenery; better yet, a "green" room with lots of natural sunlight and plants (side note: green rooms boost cognitive performance)
  3. A "walking" meeting in which you can get these benefits on top of the added bonus of stimulating creative thinking and fostering a sense of trust and cooperation through effective nonverbal communication
High emotional intelligence says that an exciting environment makes everything else seem more exciting to another person, including the other people in the meeting. It's the result of what psychologists call the misattribution of emotions--humans are pretty bad at pinpointing the exact source of what's affecting their mood, whether good or bad.
In other words, having a meeting in an interesting place will lead those present to feel greater excitement and be in a more positive mood. Due to mental misattribution, the attendees might not be able to identify the exact cause of that pleasant feeling state. But the brain needs answers. So it takes a shortcut--called heuristics--and says the positive feelings must be the result of what's immediately in front of them: the person and his or her words.

2. They start the meeting by priming it with positivity.

Meetings require a bit of a ramp-up instead of jumping in. It's a matter of easing oneself into it. Though small talk is often seen as a time-waster, research has found that it is important for building rapport and trust. This seemingly irrelevant element of a meeting actually increases the chances that it will lead to something good.
Not just any kind of small talk will do, though. Emotionally intelligent people are careful to stay away from the common topics. Instead of starting with "How about those [insert local sports team here]!" emotionally intelligent people are more strategic and creative in their pre-meeting chitchat. What they do is prime the attendee to enter into a positive mental state. They use the pliability of these feel-good states to their advantage.
Here are a couple of examples:
  1. An internal meeting can begin with a conversation around a recent success story in the company, one in which the person you're meeting with had a direct hand.
  2. An external meeting can start with addressing a person's recent wins and accomplishments. In both cases, the key lies in the attendee's willingness to disclose and share the positive experience. Get him or her to talk.
Priming people with feel-good emotions at the beginning of a meeting gets them (and their brains) into a favorable state called broaden and build. The brain state leads people to broaden their perceptual experience and see other things, though unrelated, through a glow of positivity.
The result: When the actual meeting begins, the halo effect of the initial small talk makes bad things good, and good things great. High emotional intelligence people apply this knowledge and steer the meeting topics accordingly.
Keep in mind, however, that there are times when the opposite holds true--when, despite your best attempts, negativity gets primed instead. Emotionally intelligent people are careful to avoid certain meeting topics once they recognize that those types of small talk create a venting session of a person's complaints and objections. Why? Because everything that follows the venting will be tainted by the negative emotions felt by the person.
PUBLISHED ON: MAR 7, 2018
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Wednesday

Hot-Desking

An interesting concept for encouraging collaboration and creativity, from https://www.mindtools.com/pages/article/hot-desking.htm

Companies that grow rapidly can soon run out of office space – yet they can still find themselves with empty desks most days, due to vacations, business travel, sickness, and remote or flexible working, for example.
How to Manage Hot Desking - Taking the Stress Out of Shared Workspaces
So, why pay for more space if it won't be used? Or, to look at it another way, how can you use your existing office space more productively?
An increasing number of organizations are responding to these questions with "hot desking." If it's managed with care, this workspace-sharing model can foster collaboration and creativity, and utilize your space more efficiently. But it's not without its critics, and it can be a challenge for your people.
In this article, we look at the pros and cons of hot desking, and discuss how you can sidestep its potential pitfalls.

What Is Hot Desking?

Hot desking is the practice of providing a pool of desks, and allowing people to choose where they sit – ideally, in a different place each day. This replaces the tradition of sitting at your own personal desk, in the same position, every day.
The idea has its roots in the open-plan office format that was first introduced in the 1950s. And, just as open-plan spaces signaled the demise of the private office, hot desking may be hastening the decline of the personal workstation.

The Pros and Cons of Hot Desking

Settling down at a different desk each day gives people from different teams and departments the chance to interact, and to build networks that cross the formal company hierarchy. This helps to break down silos and cliques, and facilitates "chance" encounters that can enable organizations to become more creative.
Hot desking can also lead to significant cost savings, because it cuts down on unused space. Let's say you have a staff of 50, but 10 of them work from home Mondays and Wednesdays. That's 20 empty desk spaces per week that can be reallocated. Consider the example of Citibank – its HR department in New York has just 150 workspaces for 200 employees.
Despite these benefits, though, hot desking isn't universally popular.
The loss of a familiar workspace, and the separation from teammates and managers, makes some people feel unsupported. Others argue that splitting up close-knit teams may reduce communication and creativity, and that it impacts morale.
And, competition for the "best" desks can cause problems. "First come, first served" may sound fair, but it's less so in offices where people don't all work the same hours. It can be irritating and inconvenient to hunt for a free desk if you arrive later in the day.

How to Manage a Hot-Desking Workplace

But, while hot desking can be a challenge, there are practical ways to manage it. Here are six points to consider before you take the plunge.

1. Manage the Change

Switching to hot desking can be a big cultural change for your organization. But, if you give people the chance to help shape the policy, they'll more likely support it.
To achieve their buy-in, spell out the benefits that hot desking will bring. Explain how it will operate, and be upfront about how it will affect their working lives. Invite people to respond – this will demonstrate that you value their concerns and their well-being. It could also highlight issues that you hadn't thought of.
You could also consider including home working as part of a wider policy on flexible working. Such a move would free up more desk space, and it may encourage reluctant hot deskers to accept the change.

Tip 1:

To be successful, hot desking needs to apply to as many people as possible in an organization. But, for certain roles – Human Resources teams and receptionists, for example – assigned desks may be essential. Beware of making too many exceptions, though, as this may cause resentment among the majority who switch desks every day.

Tip 2:

Hot desking can be about more than just desks. You may be able to offer a variety of workspaces – couches for one-to-one meetings, and booths for quiet, focused work, for example – to bring even more flexibility into the office.

2. Embrace Technology

Providing the right technology is crucial for successful hot desking.
Messaging apps such as SkypeYammer, and Slack can help scattered colleagues to keep in touch, and cloud-based tools such as Google's G Suite and Microsoft's Office 365 are great ways to collaborate online in "real time."
But, face-to-face contact will keep your hot-desking team connected at a deeper level. So, be sure to schedule regular in-person team meetings, too.
And don't forget the basics! Think about how you will allocate hardware such as computers, monitors and phones, and remember that hot deskers will still need access to company networks and systems.

Tip:

Some people need specialized equipment such as modified keyboards and adapted chairs. Make sure that these items are clearly labeled, and store them in a special area so that the individuals concerned can always find what they need.

3. Try "Hoteling" and "Zoning"

"Hoteling" is a variation of hot desking that allows people to reserve desks in advance. This secures the benefits of hot desking while alleviating the daily stampede for seats. Tools such as Skedda and Google Calendar offer desk scheduling facilities.
With "zoning," you designate areas where team members can work together. This can be a temporary arrangement, for specific projects, or a permanent one. But take care to ensure that people don't see it as a way to use the same desk every day.
Even with hoteling and zoning in place, competition can still be fierce for the "best desks." So, lead by example, and sit at a different desk each day yourself. If more persuasion is required, consider asking people to move if they monopolize favored desks.

4. Let People "Own" a Space

Some people find hot desking stressful because they can no longer personalize their workspace. So, try to find other ways give them a sense of "ownership."
It may not be practical for people to move personal items from desk to desk. But, if possible, provide lockers where these items can be kept. And consider having an area of the office where items such as awards can be displayed, or a board for personal photos and notices.
It's also important that your people can set up a desk each day in the way that suits them. Factors such as desk layout, monitor height, adjustable armrests, and lumbar supports, for example, allow people to feel in control of their workspace – and they're vital for health and well-being, too.

5. Keep Desks Clean and Tidy

The average office desk is home to around 10 million bacteria, some of which can cause illness. That's one great argument for having a clean desk! Another is that a dirty or untidy office can lead to a drop in motivation.
With hot desking, some people may feel less inclined to keep their workspace clean, because they know they won't be sitting there tomorrow! To combat this, make it clear that everyone must leave their desks spotless at the end of the day. Supply antibacterial wipes and hand sanitizers, and make it a policy that people eat lunch away from their desks.
Desks and computers should also be kept free of personal or confidential material. Physical items should be taken home or locked away, and personal files deleted.

6. Share Your Hot Desking Policy

To make sure that everyone understands how hot desking will work in your organization, it's a good idea to summarize your decisions in a policy document, and to share it throughout the organization.
Keep the document short and simple. Start by outlining the scope of your policy. Does it apply to everyone, or are some individuals excluded? Then, itemize your people's hot-desking responsibilities, using the points above as a guide.
Also explain the commitments that your organization will make. These could include ensuring that the right number of desks are available, that appropriate technology is provided, and that people have access to safe spaces for their belongings.
It's important that your people feel this change is being made with them, not to them, so be sure to offer support throughout the process.

Key Points

In a hot-desking office, people no longer have designated workspaces. Instead, they sit at a different desk each day. This can free up space and cut costs. It can also stop cliques from forming, and may encourage creativity, collaboration and networking.
However, hot desking can have drawbacks. Some people may feel "cut off" from their team, or experience a lack of "ownership" of their environment, and this can affect productivity.
If you're introducing hot desking in your organization, you can mitigate these risks by consulting staff to encourage buy-in, and then managing the change carefully.
Make sure you have the appropriate technology to support the new way of working. Consider whether desks will be "first come, first served," or allocated via a "hoteling" or "zoning" system. Provide safe places for personal belongings, and see that desks are kept clean. Finally, make sure that your people feel supported throughout the process.

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